YOU DO NOT look like those people in the personal ads.
Those people in the television ads ARE NOT the characters they play on TV in real life.
Women in fashion ads ARE PAID to look the way they do. Otherwise they would not be paid to look the way they do. They would simply be normal, JUST LIKE YOU AND ME.
Dancing M&M pieces in ads on TV will not transport you back to the 60's, no matter what age you are when you tear open a bag of M&M's.
Black is an image
White is an image
Success is an image
Sexy is an image
Pleasure is what is desired
Convenience is what is desired
Comfortability is desired in our images of ourselves
And,
These images are sold back to us everyday on mass scales. TV says, if one is black, then either look black or look like another commercialized culture. And no matter what image one decides to be, one doesn't necessarily look anything more like a human because it is the image one wantsto be seen as which is in the forefront of how that person thinks. Then, that person and others see them as that image, somehow intensifying their personal worth or likeability. The majority of people are willing to do this. Every person needs some kind of identity to construct, and the advertising machine attempts to do this for them. But, are the value systems which set these examples as dialectic as they seem? From what TV teaches, is it speculative to assert that black children grow up thinking that the only career choice they have in this world is sports, given that this is a dominant paradigm on TV? Or for white people to think that black people can and will hurt society from old, begrudged racism? It is good for everybody to think it's better to have actual, real Mexicans working at Taco Bell because it somehow magically makes the food more authentic?
Television's pseudo-realities make us experience amneisa of the real.
If the majority of people look, shop, eat and consume just like what the unity machine tells them, then they will continue to do so, and they will do it until they are convinced they live in TV's false utopia of a global culture. However the creators of these brainchildren present things to make their agenda less ominous, like television news shows, which seem to inform us, but instead replace individualized experience and knowledge of the world around us. That is a TV news show's real agenda.
1. TV projects fantasy worlds, which inspires physical inactivity. Perhaps it is the low-powered x-rays which help this physical sedation?
2. In this state, it is much easier for people to succumb to any ideolgical systems, value systems and images immersed in latent content projected, and therefore become more easily convinced that their needs must be satisfied.
3. People are fed disinformation on a mass scale via TV. Disinformation is untrue information intentionally spread in order to disorder any truth. Information that comes from TV is sent to millions of people at one time. This, in turn, means that this TV-information becomes standardized knowledge, or in other words, everybody knows that black people are only good at sports because this is what TV tell us about black people.
In practicing these systems, habits begin to form. This is expropriation of knowledge.
4. People start believing these cultural myths when this expropriation of knowledge occurs. Television fantasy worlds actually take people's value systems, cultural beliefs and so forth through the power of its sovereignity as a mass disseminatior. This includes everything from the logical and academic systems to the outright trivial and philistine content on TV, however it is the logical and academic systems of information and knowledge that seems dialectic enough to take for its value. This is simply not so.
Posted by Noah D Richardson at December 24, 2003 01:34 PM